As the lead design manager on all Viant White Paper campaigns, I oversee the design and production of the essential campaign components which include:

• White Paper Brochure

• Sales Presentation

• Marketing Onesheet Brief

• Social & Paid Media Ads

• Webpage

In each campaign, I collaborate with copywriters to create SEO-optimized content.

As the sales enablement lead, a significant aspect of my role revolves around crafting high-quality presentations for the sales, business development, and C-suite teams to deliver to clients. I collaborate closely with the sales and product marketing teams, working together to develop a compelling narrative, which I then translate into engaging presentations.

All of the decks include customized imagery, iconography and graphics.

Some major vertical categories in which I’ve designed include:

• Audio

• Auto

• B2B

• CPG

• Education

• Entertainment

• Healthcare

• Pharma

• Retail

• Travel & Tourism

In 2023, I worked with the entire Viant creative team to successfully redesign and launch the company's new website.

I collaborate with the copywriter and product marketing team to compose and design client-facing briefs highlighting tools and new product launches.

I design and create case studies showcasing how clients utilized Viant's Adelphic DSP and people-based data to achieve their objectives.

In each campaign, I collaborate cross-functionally with multiple teams to develop assets which include:

• Case Study

• Webpage

• Social Media Ads

• Sales Presentation

I was appointed as the Creative Director on the board of the Jon Diaz Community Center Foundation, leveraging my expertise to drive the foundation's mission forward through strategic and innovative creative direction.

I designed and produced all printed and digital assets for the first inaugural gala including:

• Invitations

• Event Program

• Printed Signage

• Promotional Materials

• Social Media Graphics

• Billboard

• Presentations

I create a wide range of graphics both in-house and as a freelance designer.

Various large-scale designs including

• LA Billboard

• New York Office Entrance

• Los Angeles Headquarters Entrance

I specialize in company branding, delivering impactful logos for new and existing businesses seeking a refreshing identity.