Turning complex solutions into high-impact whitepaper campaigns.
End-to-end creative strategy and go-to-market execution, leading design and production across Viant’s whitepaper campaigns:
• Whitepaper brochure
• Sales presentations
• One-sheets
• Social & paid media
• Web landing pages
Partnering with copywriters and product marketing to translate complex solutions into clear, SEO-driven narratives across every touchpoint.
Turning complex business stories into high-impact executive presentations.
Lead strategy and design for C-suite and client presentations, crafting clear narratives with custom visuals that drive results. Creative lead on $100M+ deal.
Major Verticals:
Audio
Auto
B2B
CPG
Education
Entertainment
Healthcare
Pharma
QSR
Retail
Travel & Tourism
In 2023, I worked with the entire Viant creative team to successfully redesign and launch the company's new website.
Partner with copywriters and product marketing to create client-facing briefs that highlight tools, products, and launches. I lead the narrative and visual design to ensure each brief aligns with the overall go-to-market strategy and drives impact.
Lead strategy and design for client case studies, collaborating with clients, product marketing, and sales to craft narratives that drive results.
Assets include:
• Case study
• Webpage
• Social campaign
• Go-to-market presentation
Campaigns achieved 85%+ year-over-year download growth, turning stories into measurable impact.
Creative Director for the Jon Diaz Community Center Foundation, leading design and strategy for the inaugural gala. Delivered all printed and digital assets—from invitations to billboards—to create a cohesive, high-impact experience for attendees.
I create a wide range of graphics both in-house and as a freelance designer.
Various large-scale designs including
• LA Billboard
• New York Office Entrance
• Los Angeles Headquarters Entrance
I specialize in company branding, delivering impactful logos for new and existing businesses seeking a refreshing identity.
