GTM Strategy & Design Behind Viant’s Top White Paper

Led go-to-market strategy and design execution across a multi-channel campaign that became Viant’s top-performing white paper.

Defined the GTM strategy and design approach for Viant’s Benchmark White Paper, building a multi-channel campaign across paid, lifecycle, and landing experiences. By creating a cohesive user journey and scalable creative system, the campaign expanded reach and improved conversion.

85%+

YoY Download Growth

Top Performing

Whitepaper Campaign

Multi-Channel

GTM Execution